Digital marketing thought leaders and experts insist on declaring these (and others) flatlined, yet they still walk among us today, alive and well, in some form or another.In reality, it’s not that these strategies need to be put out to pasture; rather, the ways we approach them do — but I’m getting ahead of myself.
What would you do for the secret to doubling your blog traffic and leads?While you might be willing to pay an arm and a leg, the secret to more traffic and engagement is easier than you think.You’ve probably seen all of the stats about how blogging for business can improve close rates and increase the number of indexed […]
Remember when blogs were secluded to LiveJournal and reserved for nerdy niches? Well, those days are long gone as blogging for business has become a staple of every marketing strategy.Business blogging is as essential to marketing a business as the yellowpages once were and if you haven’t adopted the practice yet, you may be at a serious disadvantage […]
A few weeks back, Jac and I took a week’s vacation in the woods, with no access to our devices or the Internet. There was electricity and water and a small fridge, but there was also the basic requirement that if you wanted a meal, you had to start a campfire and cook over open […]
Multilingual masked language modeling involves training an AI model on text from several languages, and it’s a technique that’s been used to great effect. In March, a team introduced an architecture that can jointly learn sentence representations for 93 languages belonging to more than 30 different families. But most previous work in language modeling has investigated cross-lingual […]
I’m impressed by Apple’s new Research app for the iPhone and Apple Watch. It’s beautifully designed, ambitious in scope, and so intimately tied into the iOS and watchOS operating systems that it could serve as a singular example of Apple’s “seamless integration of hardware, software, and services.”
What’s a data scientist to do if they lack sufficient data to train a machine learning model? One potential avenue is synthetic data generation, which researchers at IBM Research advocate in a newly published preprint paper. They used a pretrained machine learning model to artificially synthesize new labeled data for text classification tasks. They claim that […]
GitHub today launched the GitHub Security Lab, an ongoing effort to protect open source code projects. The GitHub Security Lab is aimed at bringing together security researchers from partner organizations like Google, Microsoft, Mozilla, Oracle, Uber, and HackerOne.
Ever wonder how to pronounce a particularly challenging word? You’re in luck. Google announced that it’s rolling out a tool in mobile Search that allows you to practice pronunciations without leaving the results page. Coinciding with its debut, the tech giant this morning added images to its Search dictionary and translation features intended to help […]